Difference in Differences in Marketing Performance Measurement

Technology-Driven Online Marketing Performance Measurement: Lessons from Affiliate Marketing

Although the measurement of offline and online marketing is extensively researched, the literature on online performance measurement still has a number of limitations such as slow theory advancement and predominance of technologyand practitioner-driven measurement approaches. By focusing on the widely employed but under-researched affiliate marketing channel, this study addresses these limitati...

Rethinking Marketing Performance Measurement: Justification and Operationalisation of an Alternative Approach to Affiliate Marketing Performance Measurement in Tourism

A number of measurement frameworks have been developed to help organisations assess the effectiveness of their marketing activities. Yet, the approaches provided by these frameworks seem to be largely linear and outdated. Whilst effectively explaining cause-and-effect relationships between marketing efforts and performance in the offline domain, the existent marketing performance measurements f...

A Difference-In-Differences (DID) Analysis Of Financial Integration And International Trade In ASEAN+5

The Role of Inflation Targeting in Exchange Rate Unification Policy: Difference-in-Differences Approach

 Generally, one of the important issue in open macroeconomics and international finance literature is the innovations of exchange rate regimes, and exchange rate unification policy is one of the most important reforming policies in developing and emerging countries. By considering the experience of other emerging countries for exchange rates unification policy in this study, it will be investig...

Measuring Performance in Marketing

One of my intellectual mentors, John Kenneth Galbraith, whose ancestry is good Scottish Calvinist, in a newly published essay argues that major corporations are run by their managements largely for their own benefit, and without public control or oversight. If he is right, sooner or later the public, the consumer, or those that represent them, like the New York Public Prosecutor (District Attor...